Reach a target who is attracted to cooking workshops, a hot trend.
Listening
Propose a collection of cookbooks, « Ô FOURNEAUX », which has, each, a specific theme (poultry, vegetables, pies…) and is combined with an interactive online workshop with a real chef.
Creation
Each cookbook was conceived with an attractive and didactic layout. The choice of visuals, iconography and colours were essential and had to be in tune with the theme. Visual consistency was kept whatever the material used (paper or digital).
Communication
Seduction was achieved from the first book in order to trigger desire. The objective was to subtly “shell” the product and put forward the techniques and various recipes used to sublimate it. The whole was also enhanced by an online cooking workshop on the product.
The message has already been published. All confidentiality clauses were observed during its production.
