The objective was to win a specifically targeted group with an adapted mailshot.
Listening
Work on a tender for a message concerning dated stamp packs that are highly coveted by collectors. The goal is to seduce a targeted group of connoisseurs for a yearly subscription.
Creation
Reflected on a modern graphic design conjuring up the dated stamp packs. Created a striking effect with the aim of enticing the target client to subscribe.
Communication
Arousing attention with the envelope through an attractive presentation of the products on the envelope. The objective was also to make the client discover all the benefits of subscription through a coherent and convincing message.
The message was considered the second best. It was not published for that reason but remains nonetheless a challenger.
