Making clients discover the Giordano wines that won awards at the 2016 Vinalies in Paris as well as the Grappa di Barrolo, a Giordano exclusivity.
Listening
Sharing with loyal clients the privilege of discovering the 8 wines that won awards at the 2016 Vinalies, one of the world’s most rigorous wine competition, and offering them the opportunity to discover the Grappa di Barrolo, a Giordano exclusivity.
Creation
Creating an attractive and impacting mailshot through customer insight. Each component of the mailshot is conceived in a way to ensure customer satisfaction. An attractive offer that focuses on the award-winning wines and more particularly on the Grappa di Barolo is made for any purchase of the ‘Vinalies selection’ package.
A matching landing page is also created on the website for a coherent cross-channel communication.
Communication
Linking the 2016 Vinalies event to the Giordano vintage wines that won gold and silver medals. Relying on a cross-channel publication for higher visibility and profitability.
This message has already been published. All confidentiality clauses were observed during its production.
