Creating a ‘Back to work’ message based on innovation and new care products…
Listening
Highlighting the classic ‘What’s new for my beauty?’ theme that is used at the end of the summer while grabbing attention with innovation: Dr Pierre Ricaud is launching its first haircare products along with other new skincare products. A promotional offer is made to trigger purchases.
Creation
Creating a loyalty-building mailshot announcing the theme that is presented on the envelope. Focusing on a magazine-like brochure with new products and price advantages to seduce customers.
Communication
Communicating through a loyalty-building mailshot that is centered on innovation and novelty. The brand’s expertise in care products is emphasized all along.
The message has already been published. All confidentiality clauses were observed during its production.
