Creation of a landing page on the website to bolster a product launch and meet consumer insight
Listening
Putting forward the new product on the website along with all the information needed to meet customer insight.
Creation
Conceiving and creating a landing page that provides all the data about the new product and its benefits. Adding various animated pop-ups for further information in order to arouse the internaut’s interest.
Communication
Relying on a cross-channel, print and digital marketing whose objective is to increase the amount of information provided in the mailshot so as to better meet customer insight.
This landing page has already been set up online. All confidentiality clauses were observed during its production.