Reaching and seducing the prospect through co-branding
Listening
Making the product known and winning new clients through co-branding with white-goods brands. The brand partner can offer its clients or prospects a Mastercard gold card with their picture on it and allow them to enjoy all the advantages it provides. Each subscription will enrich Advanzia Bank’s database.
Creation
Creating a mailshot based on the Mastercard Gold Card featuring the brand partner’s logo. All the advantages provided by the Card are means of seduction guaranteed. Customer insight is achieved through a creative and visual concept adapted to the brand concerned.
Communication
The Mastercard Gold Card is, to the brand partner, a valuable key that triggers purchases and allows to better know the customer journey and build loyalty. To Advanzia Bank, the card, though unseen, is a real client-winning means.
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