Winning lapsed customers back with a club-membership-based mailshot
Listening
Paper mailshot to be distributed to former customers to trigger membership renewal. Enticement based on an attractive welcome offer and a new membership card.
Creation
Put forward the very trendy theme of gourmet food enhanced by a variety of menus made up of starters, main courses and desserts, the whole being in line with an editorial communication. Created a striking effect that was meant to win the target customer back.
Communication
Winning back a former clientele by using a “tantalizing” offer that was both striking and purchase-triggering.
The message has already been published, all confidentiality clauses were observed during its production.
