Capturing new French customers with an all-in-one package insert.
Listening
Invite prospective French customers to discover a batch of wines straight from Italian winemakers as well as Italian gourmet foods through a special offer and numerous welcome advantages (gifts, free shipping…).
Creation
Worked on an all-in-one material to reduce production costs. Combined the brand’s codes with an eye-catching presentation of the products, various tips and special advantages for a first contact.
Communication
Drawing the prospective customer’s attention with both a direct sale from the winemaker and the endorsement of a “meilleur-ouvrier-de-France” oenologist. Tips on food and wine pairing in addition to exceptional advantages were also included.
The message has already been published. All the confidentiality clauses were observed during its production.
