Capturing a French clientele with a « selective » mailshot that combined brand image and « soft » promotion.
Listening
Sell extra virgin olive oil coming directly from Italy to French prospective customers. Conjure up an “upmarket” image of the brand and its products through a customized mailshot.
Creation
The challenge was to seduce prospective customers with a special offer that was in line with the Fratelli Carli brand image. It was imperative to use soft colour tones while keeping a powerful and pertinent message in the texts to trigger purchases.
Communication
Convey a positive brand image with an emphasis on its renown in Italy and the high quality of its products.
The message has already been published. All the confidentiality clauses were observed during its production.
