Winning lapsed customers back with a club-membership-based mailshot
Listening
To welcome the new client, a customised message is associated with the shipment of the first catalogue. He is also to discover inside the pack his member card as well as all the club-membership advantages (book selection, special offers, welcome voucher…)
Creation
Conceived a coherent, effective and colourful message to grab the prospective client’s attention. A well thought-out focus on a bunch of Club advantages was made to reassure the new client and gain his trust.
Communication
Welcoming the client and seducing him with a clear pitch on the way the Club worked and all the advantages that were offered. The persuasiveness of the message was used to enhance the impact of the catalogue.
The message has already been published. All the confidentiality clauses were observed during its production.
