A striking loyalty-developing message
through the launch of a new fragrance.
Listen : Launching a prestigious new eau de toilette "ROSE ABSOLUE" with a high-end positioning. The target is to make a new fragrance known by the brand’s customers and attract prospects.
Create : Conception and creation of a mailing "image" in keeping with a poster campaign. To succeed in creating a striking message in which the promotional offer is "toned down".
Communicate : To seduce with a striking and sensual image reinforced by a forceful catchphrase.
This is a published message. All terms of confidentiality were observed during its creation.
