by a promotional offer.

Listen : To keep one's figure after the summer holiday thanks to a zen slimming programme. No new products but a special offer (a 3-product package + a gift) for loyal customers.

Create : Creation of a mailing evoking a zen and easy-to-follow slimming programme. Conception of a product brochure with toned- down graphics.

Communicate : Highlighting the special offer is crucial as it triggers a purchase. Visuals and texts must be dynamic and in keeping with the theme.

This is a published message. All terms of confidentiality were observed during its creation.