with a creative vision

The effectiveness of a campaign plan in direct marketing is based on a pertinent strategic analysis.
Its optimisation relies mainly on a creative customer relationship management (CRM) Its implementation must take into account the situation a segment is in, its profile and objectives of profitability.

We set-up several stages that are pertinent and well thought-out.

• Implementation of the DM media plan : choice of channels – mailing, insert packages, press, e-mailing…

• Creation of commercial offers : study of the products mix, benchmarking, creation of an offer that integrates purchase-triggering parameters (customization, gimmick...)

• Building test, pre-test, and post-test plans

• Sequence planning of the "channel mix"

• Result analyses and follow up for each target and medium used